Updated May 2026
ProHomeUpgrades.com (“Pro Home Upgrades,” “we,” “us,” or “our”) operates an online platform that connects homeowners and property owners with independent local contractors and home improvement professionals (“Contractors”).[1] This Privacy Policy explains how we collect, use, share, and protect information when you visit our website or submit a request for contractor referrals.[1]
Information we collect
– Contact details you provide, such as name, address, zip code, phone number, email, and project details when you submit a form or call a tracking number. [1]
– Device and usage data, such as IP address, browser type, pages viewed, referral URLs, and timestamps collected through cookies, pixels, and similar technologies. [1]
– Communications with us, including emails, SMS/text messages, call recordings (where permitted by law), and customer service interactions. [1]
How we use your information
– To process your request and match you with one or more Contractors that serve your area and type of project. [1]
– To operate, maintain, improve, and personalize the website, including analytics, audience measurement, and troubleshooting. [1]
– To communicate with you about your inquiry, including confirmations, follow-ups, service-related messages, and, where permitted, marketing messages. [1]
– To comply with legal obligations, enforce our Terms of Use, prevent fraud, and protect our rights, users, and partners.[2]
How we share information
– With Contractors and related service providers so they can contact you about estimates, appointments, or services you requested. These parties are independent businesses with their own privacy practices. [1]
– With vendors that provide services on our behalf (for example, hosting, analytics, call tracking, marketing, and customer support), subject to confidentiality obligations.[2]
– When required by law, legal process, or governmental request, or to protect the safety, rights, or property of us, our users, or others.[2]
We may share de-identified or aggregated information that does not identify you personally for business analytics, marketing, or other lawful purposes.[1]
Your choices and rights
– You may opt out of marketing emails by using the unsubscribe link in those emails. [1]
– You may opt out of marketing texts by replying STOP to a message you receive from us, subject to additional instructions contained in that message.[3]
– If you are a California resident, you have additional rights described in the “California Privacy Rights” section below.[3]
Data security and retention
We use reasonable administrative, technical, and physical safeguards designed to protect your information, but no system can be guaranteed 100% secure. [1] Information is retained for as long as necessary for the purposes described in this Privacy Policy or as required by law.[2]
Third‑party sites and services
Our website may contain links to third‑party websites, services, or content that we do not own or control. [1] Their practices are governed by their own privacy policies, and you should review those policies before providing information to them.[1]
Children’s privacy
This website is not directed to children under 16, and we do not knowingly collect personal information from children under 16. [3] If we learn that we have collected such information, we will take reasonable steps to delete it as required by law.[3] Changes and contact
Additional State Privacy Rights
Residents of certain states may have additional privacy rights under applicable state privacy laws. These rights vary by state, and may include the right to access, correct, delete, or obtain a copy of your personal data; the right to opt out of targeted advertising, the sale of personal data, or certain profiling activities; and, in some states, the right to consent to the processing of sensitive personal data.[4][5][1]
California
California residents may have the right to know, access, correct, and delete personal information, the right to limit the use of sensitive personal information, and the right to opt out of the sale or sharing of personal information. California is also the only state with a private right of action for certain data breaches.[5][4]
Colorado
Colorado residents may have the right to access, correct, delete, and obtain a copy of their personal data, as well as the right to opt out of targeted advertising, the sale of personal data, and certain profiling. Colorado also requires businesses to honor universal opt-out mechanisms, such as Global Privacy Control, and has additional protections related to minors’ data and sensitive data.[6][7][8]
Connecticut
Connecticut residents may have similar rights to access, correct, delete, and port personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. Connecticut has also expanded its rules for sensitive data, lowered certain applicability thresholds, and now requires recognition of universal opt-out mechanisms.[9][10][6]
Delaware
Delaware residents may have the right to access, correct, delete, and obtain a copy of personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. Delaware is among the states that require businesses to recognize universal opt-out signals in certain circumstances.[11][12][1]
Maryland
Maryland residents may have rights to access, correct, delete, and port personal data, and to opt out of targeted advertising and the sale of personal data. Maryland is also listed among the states that require recognition of universal opt-out mechanisms.[1][11]
Minnesota
Minnesota residents may have rights to access, correct, delete, and obtain a copy of personal data, and to opt out of targeted advertising, the sale of personal data, and certain profiling. Minnesota is also among the states requiring universal opt-out support.[2][11][1]
Montana
Montana residents may have rights to access, correct, delete, and port personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. Montana is also included among the states that require businesses to honor universal opt-out mechanisms.[2][11][1]
New Hampshire
New Hampshire residents may have the right to access, correct, delete, and port personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. New Hampshire is also listed among the states requiring recognition of universal opt-out signals.[7][1][2]
New Jersey
New Jersey residents may have rights to access, correct, delete, and port personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. New Jersey is included among the states with comprehensive privacy rights in effect in 2026.[1][2]
Oregon
Oregon residents may have rights to access, correct, delete, and port personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. Oregon also has enhanced requirements for sensitive personal data and is among the states requiring universal opt-out support.[5][7][1]
Texas
Texas residents may have rights to access, correct, delete, and port personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. Texas is also one of the states that require businesses to honor universal opt-out mechanisms in certain circumstances.[11][2][1]
Indiana
Indiana residents may have the right to confirm, access, correct, delete, and obtain a copy of personal data, and to opt out of targeted advertising, the sale of personal data, and certain profiling activities. Indiana also requires consent before processing sensitive data in many cases.[13][14][2]
Kentucky
Kentucky residents may have the right to access, correct, delete, and port personal data, and to opt out of targeted advertising, the sale of personal data, and certain profiling activities. Kentucky also requires consent before processing sensitive data in many circumstances.[15][16][2]
Rhode Island
Rhode Island residents may have the right to access, correct, delete, and port personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. Rhode Island’s law became effective in 2026 and adds to the growing number of state privacy frameworks.[17][18][2]
Virginia, Iowa, Utah, and Florida
Virginia, Iowa, Utah, and Florida also have comprehensive privacy laws that provide consumer rights and impose obligations on businesses, though the scope of rights and requirements differs by state. Some of these states have narrower rules for sensitive data, opt-out rights, or applicability thresholds than the newer 2026 laws.[3][5][1]
We may update this Privacy Policy from time to time, and changes will be posted on this page with a revised “Last Updated” date.[3] If you have questions, contact us as described in the “Contact Us” section below.