ProHomeUpgrades.com (“Pro Home Upgrades,” “we,” “us,” or “our”) operates an online platform that connects homeowners and property owners with independent local contractors and home improvement professionals (“Contractors”).[1] This Privacy Policy explains how we collect, use, share, and protect information when you visit our website or submit a request for contractor referrals.[1]
Information we collect
– Contact details you provide, such as name, address, zip code, phone number, email, and project details when you submit a form or call a tracking number. [1]
– Device and usage data, such as IP address, browser type, pages viewed, referral URLs, and timestamps collected through cookies, pixels, and similar technologies. [1]
– Communications with us, including emails, SMS/text messages, call recordings (where permitted by law), and customer service interactions. [1]
How we use your information
– To process your request and match you with one or more Contractors that serve your area and type of project. [1]
– To operate, maintain, improve, and personalize the website, including analytics, audience measurement, and troubleshooting. [1]
– To communicate with you about your inquiry, including confirmations, follow-ups, service-related messages, and, where permitted, marketing messages. [1]
– To comply with legal obligations, enforce our Terms of Use, prevent fraud, and protect our rights, users, and partners.[2]
How we share information
– With Contractors and related service providers so they can contact you about estimates, appointments, or services you requested. These parties are independent businesses with their own privacy practices. [1]
– With vendors that provide services on our behalf (for example, hosting, analytics, call tracking, marketing, and customer support), subject to confidentiality obligations.[2]
– When required by law, legal process, or governmental request, or to protect the safety, rights, or property of us, our users, or others.[2]
We may share de-identified or aggregated information that does not identify you personally for business analytics, marketing, or other lawful purposes.[1]
Your choices and rights
– You may opt out of marketing emails by using the unsubscribe link in those emails. [1]
– You may opt out of marketing texts by replying STOP to a message you receive from us, subject to additional instructions contained in that message.[3]
– If you are a California resident, you have additional rights described in the “California Privacy Rights” section below.[3]
Data security and retention
We use reasonable administrative, technical, and physical safeguards designed to protect your information, but no system can be guaranteed 100% secure. [1] Information is retained for as long as necessary for the purposes described in this Privacy Policy or as required by law.[2]
Third‑party sites and services
Our website may contain links to third‑party websites, services, or content that we do not own or control. [1] Their practices are governed by their own privacy policies, and you should review those policies before providing information to them.[1]
Children’s privacy
This website is not directed to children under 16, and we do not knowingly collect personal information from children under 16. [3] If we learn that we have collected such information, we will take reasonable steps to delete it as required by law.[3] Changes and contact
We may update this Privacy Policy from time to time, and changes will be posted on this page with a revised “Last Updated” date.[3] If you have questions, contact us as described in the “Contact Us” section below.